United Sports Brands is a global leader in sports performance and protective products designed to help athletes perform at their personal best. Brands within our portfolio include Shock Doctor, the #1 global leader in mouthguards; McDavid, a brand at the top of the recommended lists of pro athletes, sports medicine professionals and athletic trainers for more than 30 years; Cutters, the innovative leader in the athletic glove market and high performance glove grip technology; and, XO Athletic, a premium, game-changing developer of athletic cups and sports protection. And its newest addition Nathan, the running essentials market leader in athletic hydration, visibility and performance gear. United Sports Brands is also a portfolio company of Bregal Partners, a private equity investment firm.

Our brands

Shock Doctor

Shock Doctor, the undisputed leader in mouthguard technology and the #1 mouthguard in the world, has become a leader in sports protection and performance around the globe. Our continual innovation in performance-driven and protective equipment is trusted fearless pro and youth athletes. Shock Doctor products are worn by hundreds of professional and college athletes and available in more than 10,000 retail locations.

McDavid

McDavid Inc. designs and markets sports medicine, sports protection, and performance apparel for active people and athletes. We are relentless in our pursuit of preventing injuries and enhancing performance. Our story began in 1969 when Dr. Robert F. McDavid Jr., the company’s namesake and founder emeritus, created the first widely used protective knee brace for football. Today, McDavid products top the recommendation lists of pro athletes, sports medicine professionals and athletic trainers. From our research-backed ankle braces to patented HEX protective technology, McDavid products address both the broad range and the specific needs of professional – and every day – athletes across a variety of sports.

Nathan

Driven by a real understanding of athlete needs, NATHAN’s team of innovators sweat the details, because it’s the details that help you push your potential. As the market leader in creating ground-breaking Running Essentials™ gear, NATHAN’s performance-driven products help you have your best run.

NATHAN’s essential offerings, built for road warriors, ultra runners, triathletes, couch to 5Kers, and every dedicated athlete in between, include industry-leading and best-selling hydration vests, belts, handhelds, bottles, running paks, active visibility and reflective vests, and other gear, all designed to help you run stronger and longer.

Used and abused by hundreds of thousands of athletes across the globe, NATHAN Running Essentials™ products are available in specialty running shops, outdoor retailers, and sporting goods stores in 45 countries… and counting.

Cutters

Cutters, the leader in revolutionary C-TACK™ grip technology, continues to innovate and exceed expectations of the game’s top athletes. Simply put, C-TACK™, Cutters’ proprietary Performance Grip Material, provides the strongest, most consistent, most durable grip. Cutters Gloves and Baseball Protective are worn by several Pro and College athletes and are available to all athletes in thousands of retail locations.

XO Athletic

XO Athletic established itself in sports protection behind it’s patented flex-sided XO Pro Cup introduced in 2003. It pioneered the advances found in nearly all athletic cups today, from 2Shot molding for exceptional comfort to colored cups, Teen and PeeWee sizes for proper fit, and a color coding system for simpler shopping navigation at the retail level. It has also raised the bar in sports protection with the innovative XO Heart Shield, developed to help prevent sports related chest injury.