About us

United Sports Brands Europe is a collection of the unique brands Spalding, McDavid, Shock Doctor, NATHAN and KT Tape, all dedicated to providing athletes best-in-class sports performance and protective products. United Sports Brands is a global leader in sports performance and protective products designed to help athletes perform at their personal best. Our products are the #1 choice for athletes around the world who demand support, performance and protection. Our goal is to develop innovative products that will exceed the expectations of our athletes and customers.

unique brands
category creators
market leaders

our vision

To be the #1 choice for athletes around the world who demand performance and protection. Guided by our PREPARE, PROTECT, PERFORM and RECOVER platform, we support athletes with a commitment to innovation and authentic brand experiences. We want to inspire everyone to live healthier and more active lives by making informed decisions about the equipment they choose and supporting the sports they love.
operational excellence