About us

United Sports Brands Europe is a collection of the unique brands Spalding, McDavid, Pearl iZUMi, Shock Doctor, NATHAN and KT Tape, all dedicated to providing athletes best-in-class sports performance and protective products.

United Sports Brands is a global leader in sports performance and protective products designed to help athletes perform at their personal best.

Our products are the #1 choice for athletes around the world who demand support, performance and protection.

Our goal is to develop innovative products that will exceed the expectations of our athletes and customers.

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our vision

To be the #1 choice for athletes around the world who demand performance and protection. Guided by our PREPARE, PROTECT, PERFORM and RECOVER platform, we support athletes with a commitment to innovation and authentic brand experiences. We want to inspire everyone to live healthier and more active lives by making informed decisions about the equipment they choose and supporting the sports they love.

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Spalding

Since 1876, we have been true to the game. We ignite the inner confidence that lives in athletes of all levels, across the globe, and enable them to play their best game. We protect the integrity of sport because of our passion for the will behind the work. Our heritage of quality products is what makes us stand out and you excel. Explore our journey to discover why we are an icon in sports and innovation.

Dr. James Naismith, the creator of basketball, asked A.G. Spalding to develop the world’s first basketball.
 The official rules of the game later read:
“The ball made by A.G. Spalding & Bros. shall be the official ball.”

Pearl izumi

Before there was a PEARL iZUMi, there was a man and a bike. He rode that bike 38 miles a day, every day. Not for exercise or for the fun of it, but to deliver 90 pounds of clothing to his customers in a neighboring village. The year: 1950. The man’s name: Kinji Shimizu. And in fourteen short years, he’d go from lugging clothing on a bike to redefining what every cyclist wore on them.

Cyclists are predestined to break away. This neverending urge is fueled by the freedom their two-wheeled companion offers, being soaked up by the ever-changing surroundings and the freeing sensation of looking at everyday life from afar.

Nathan

For more than three decades, NATHAN has created purposeful running accessories to help athletes train and compete with more ease and comfort. We have grown from a single product in 1994, the Shoe Pocket, to become the leading running essentials provider in the US while expanding our reach to over 46 countries around the world. ur passion and focus is to find innovative ways to help athletes at every level run stronger and run longer.

NATHAN believes if you run, then you are a runner. No matter where or why, how far or fast, we create the essentials for you to have your best run. If you run, then NATHAN runs with you.

EQYP

Launched in California 2026, EQYP is your #1 supporter for the way you train, stabilize, and recover.

EQYP creates thoughtfully designed, high-performance fitness tools that help you move with confidence. We believe fitness is about meaningful progress, the kind you earn through consistency and feel in your body.

Not perfection. Not pressure. Just movement that feels right.

Building a system for lifelong performance. Tools crafted and designed to work alongside each other, we help you stay consistent and keep progressing over time.

Mcdavid

McDavid designs and markets sports medicine, sports protection, and performance apparel for active people and athletes.The brand as litteraly built on the first working knee brace to be used in professional football in the United States: The story began in 1969 when Dr. Robert F. McDavid Jr., the brand’s namesake and founder, created the first widely used protective knee brace for American Football. Today, McDavid products are on the recommendation lists of pro athletes, sports medicine professionals and athletic trainers.

With our brand we aim to be the first choice for all athletes looking to enhance performance, increase protection and accelerate recovery. We want to be an essential part of every athlete’s training, motivation and success.

SHock doctor

Since being awarded our first mouthguard patent in 1992, Shock Doctor has never stopped innovating the science of mouthguard technology. Today, many patents later, our complete line of mouthguards offers multi-layering, custom gel-fitting, lower profiles and lighter weight mouthguards with innovative designs that don’t compromise protection while making it easier to breathe and speak.

We lead the world in mouthguard technology, and we tenaciously extend that lead every season. Countless professional, collegiate and amateur athletes gear up with Shock Doctor. It’s all about being fearlessly intelligent.

KT Tape

Founded in 2008, KT Tape has revolutionized the sports medicine industry with the introduction of the most advanced and recognized kinesiology tape and recovery products. The Company currently designs, develops, and distributes a variety of kinesiology tape lines, including KT Tape (cotton) and KT Tape Pro (synthetic), engineered for targeted pain relief and enhanced functionality, as well as a lines of performance and recovery products.

KT Tape is an elastic sports tape designed to relieve pain while supporting muscles, tendons, and ligaments. Our mission is to empowering everyday consumers to Train Longer and Finish Stronger.