United Sports Brands becomes partner of the Telekom Baskets

Olen, Belgium (March 2021) – United Sports Brands Europe (USBE) wants to become the new Powerhouse of Basketball in Europe. The cooperation with the German Bundesliga Club Telekom Baskets Bonn e.V. is a further step. As a part of the multiyear partnership, the 1st Men’s Team of the Telekom Baskets will exclusively be equipped with apparel and bags of USBE’s brand Spalding. Protection gear, SportsMed products and compression base layer will come from McDavid and Shock Doctor.

“We are glad to further expand our long-term partnership with the Spalding brand and having United Sports Brands as new, strong partner,” said Michael Mager, Authorized signatory of BonBas GmbH (beneficial owner of Telekom Baskets). “We are partners with Spalding for 10 seasons now and we look forward to growing the game of basketball together with the brands McDavid and Shock Doctor.”

“Long-term partnerships between brands and clubs are real a proof of trust in the products and services,” said Stefan Schey, Brand Manager Spalding and Basketball of USBE. “At United Sports Brands, our passion for basketball runs deep and, with Spalding and the protection gear and SportMed products from our brands McDavid and Shock Doctor, we are now able to fully cover the demand of any basketball player, club or institution.”

From July 1st, 2021 United Sports Brands Europe officially takes over the distribution for the brand Spalding including basketballs, recreational basketball backboards and systems and basketball accessories for the European key markets France, Spain and Portugal, Germany and Austria, Scandinavia and the UK. At the same time, USBE has the license to produce basketball textile and bags for the whole European market.

About Telekom Baskets Bonn eV
The Telekom Baskets Bonn are a basketball club with a long tradition that enjoys a high status in the Cologne / Bonn region. Since their rise in 1996, the Baskets have been playing in the 1st Bundesliga (easyCredit BBL) incessantly for 25 years, have reached the playoffs 20 times and have made it to the final of the German championship five times. he Telekom Baskets Bonn are a basketball club with a long tradition that enjoys a high status in the Cologne / Bonn region. Since their rise in 1996, the Baskets have been playing in the 1st Bundesliga (easyCredit BBL) incessantly for 25 years, have reached the playoffs 20 times and have made it to the final of the German championship five times.